The personal story
The experiences, experiments and contrarian decisions that shaped a career across media, software and mobility.
The book
Hyperloop. People first, speed second.
The story of an idea that seemed impossible, told from inside: the people, the mistakes, the technology and the decisions that took it into the world.
The origin
It started with a forbidden computer.
Before the companies, the stages and the global headlines there was a nine-year-old boy trying to reach his father's computer. That first “no” became an obsession and, eventually, a way of seeing impossible problems as design briefs.
Hyperloop follows that thread: from a childhood in Italy to the co-founding of Hyperloop Transportation Technologies, through the engineering, the politics and the human decisions needed to take an idea into the world.
“The most dangerous place for a visionary is halfway between the idea and the execution.”
Inside
Three journeys in one book.
The Hyperloop story
How the idea moved from the margins of transport thinking to a global engineering race.
The technology
Levitation, vacuum, capsule design and the physical limits that make 1,223 km/h a systems problem, not a slogan.
Why read it
For readers who prefer the unpolished version.
01
Stories that show how conviction survives contact with reality.
02
A founder's view of building a category before it has a name.
03
A practical argument for treating “no” as a design constraint.
04
A clear explanation of the technology without the marketing fog.
Read the whole story
Ready to read the unpolished version?
The book is available in English and Italian editions.
Amazon bestseller.